The way businesses manage their marketing is changing: in recent years, more than two-thirds of business owners have paid for advertisements on social media platforms. The recently updated marketing campaigns offered by MWSchnabel Marketing take a different approach, that avoids traditional advertising altogether in favor of content.
More information about multimedia marketing campaigns and “done-for-you” content can be found at https://mwschnabelmarketing.clientcabin.com/
MWSchnabel’s expanded multimedia marketing campaigns use an omnipresence approach that is intended to provide useful content to consumers in whichever multimedia format they prefer. Clients can have blogs, podcasts, videos, slideshows, infographics, and other content formats, crafted by professional creators, about their products and services.
The problem many industries face with traditional advertising is that the market has become over-saturated. Typical consumers have learned to ignore ads, and research shows that potential customers will actively avoid sponsored links in favor of organic search results. MWSchnabel’s marketing campaigns take advantage of this by putting high-quality content about their clients near the top of the results.
All the campaigns use an entirely “done-for-you” approach, with creators performing detailed research about the company, products, services, and promotions, for every piece of content. Every piece is unique and will be submitted to clients for review before going live.
MWSchnabel also conducts research on how their clients are currently ranked in the search results for a large variety of relevant keywords, and how their competitors rank in comparison. This approach enables the team to focus on “low-hanging fruit,” and build domain authority with hyper-local content, in a strategy that will rapidly improve the client’s overall search rankings.
The marketing campaigns include a snapshot report for each client that displays this information in a simple color-coded chart, which is updated regularly to show the results of the campaign to date. The snapshot report provides an indicator of where a brand is topping the search results, and where it can use more work.
Every professionally-authored piece of content will include backlinks to the client’s landing pages, sales pages, or other websites, to help them build more domain authority with the search algorithms. Since domain authority is one of the primary factors used by search engines to determine how relevant and trustworthy a brand is, each piece of content will help to increase the brand’s search rankings.
More information about branded blogs, podcasts, and other multimedia, can be found at https://mwschnabelmarketing.clientcabin.com
MWSchnabel Marketing LLC
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