The new report emphasizes the importance of building brand consistency for small businesses as a means to create long-lasting connections with prospective clients. In the guide, LO:LA also provides valuable advice for business owners looking to enhance their brand reliability, improving their chances of standing out in their respective industries.
More details can be found at https://www.thelolaagency.com/2023/01/07/benefits-of-consistent-branding-across-all-touchpoints
The recently published report, titled “Benefits of Consistent Branding Across All Touchpoints,” addresses the ever-changing landscape of business in general when it comes to maintaining a reputable and recognizable brand. Readers will find strategies and a brand guideline checklist to identify essential steps in their efforts to achieve brand consistency.
LO:LA particularly notes that building brand identity is not limited to simply creating a brand’s logo and selecting colors and fonts. The more crucial aspect is adequately promoting a company’s unique message, mission, company culture, and values. Keeping a steady thread throughout builds trustworthiness, and alignment between marketing and a company’s product or service.
The steps that the marketing agency outlines are based on research validating the importance of this approach, proving that when customers know, like, and trust a brand, they are more likely to become loyal clients.
The report goes on to address the importance of the content shared by the brand. The content needs to incorporate the terminology, ideas, and voice that best reflects the identity of the business. A company’s customer service agents must also be trained to maintain these standards in all their client interactions.
Ultimately, preserving these vital elements across all social channels such as a website, public relations, customer support, social media platforms, and other mediums is key to attaining the results desired as part of a company’s brand durability strategy.
About LO:LA
Founded in 2017, LO:LA has native roots in London but is headquartered in California. The company offers creative branding and marketing that resonates with consumers’ increasingly changing preferences.
A spokesperson for the agency states: “We bring big agency and in-house experience matched with the flexibility, attention, and “outside the box” thinking of an independent shop, all while never sacrificing quality and always turning out compelling creative made with love.”
Interested parties can find more information on the services LO:LA provides by visiting https://www.thelolaagency.com
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