In an industry-first move, Claravine, The Data Standards Company, today launches Claravine AI, a suite of solutions designed to transform how marketing teams work. This innovative offering is set to redefine the landscape of marketing data management, empowering teams with unparalleled control and insight into their marketing taxonomy and metadata while collaborating across the content supply chain. Claravine AI is powered by the company's proprietary technology to automatically classify and understand content, regardless of its format or structure.
As generative AIs adoption continues to skyrocket, marketers are still figuring out how to implement or update current data strategies. According to a recent study by Claravine and Advertiser Perceptions:
Two in five already use AI for ad creative development and another one in two are considering its use.
Organizations acknowledge that properly tagging and tracking ad creative is increasingly complex and is critical to measuring and improving performance.
Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets.
Claravine AI isnt just a tool; its a revolution for marketing teams, said Verl Allen, CEO of Claravine. With Claravine AI, organizations can automate the classification of the creative assets used for campaigns, enabling a much more precise, efficient, and scalable way for measuring campaign performance. This breakthrough not only enhances campaign measurement precision but also liberates teams to concentrate on strategic initiatives, tailoring assets to a variety of audiences.
Claravine AI doesnt just organize data it builds bridges across the content supply chain. By establishing a universal language for collaboration, it elevates the integrity and accuracy of marketing data, paving the way for smarter, data-driven decisions.
The addition of Claravine AI to The Data Standards Cloud has resulted in the following new capabilities:
Content Comprehension & Enrichment: Unlock the full potential of content across platforms such as Digital Asset Management systems, enriching and activating data for deeper analysis.
Content Similarity Detection: Identify similar content from assets across the marketing ecosystem, simplifying workflows and establishing a consistent framework for marketing taxonomy and metadata application.
Content & Creative Classification and Livestreaming API: Enhance editorial decisions, yield management or even determine brand safety in real-time, delivered through a flexible API.
Claravine's innovation hasn't gone unnoticed. For the second year in a row, the company was included on AdExchangers Programmatic Power Players list, as well as awarded the 2022 AdExchanger Award for Best Data Technology. Claravine was also included in the 2022 Gartner Cool Vendors in Marketing Data & Analytics Report.
Dont just adapt to the future; shape it with Claravine AI. Transform your marketing data management and creative processes today, visit www.claravine.com/ai.
Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, supercharged by AI. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate, and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply, and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI.
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