JustiFi, the fintech platform for platforms and Sezzle Inc. (NASDAQ: SEZL, ASX:SZL), a prominent Buy Now, Pay Later leader, today announced a groundbreaking partnership. Buy Now, Pay Later (BNPL) is a short-term financing option enabling consumers to make interest-free purchases over time. This collaboration revolutionizes the fintech industry, bringing seamless BNPL services to JustiFi platform partners, including hundreds of SaaS platforms, thousands of merchants, and millions of end users for the very first time.
This innovative approach to financing not only simplifies the purchasing process for consumers but also opens up new opportunities for businesses, enabling them to reach a wider customer base and enhance overall customer satisfaction. Imagine this scenario, a parent is registering their child for youth hockey, but instead of paying that hefty $500 registration fee upfront, they now have the option of four interest-free payments over a six-week period. With just a click of a button during their normal registration checkout process, they can access the benefits of BNPL while avoiding the need for additional apps or loan approvals.
It is our mission to accelerate potential whether thats the fintech potential of our platform partners or the financial potential of their merchants and end users. This collaboration with Sezzle will bring immense value to our clients and their customers, said Joe Keeley, JustiFi co-Founder and CEO.
Benefits to Customers
Platforms: This partnership enables platforms to monetize Buy Now, Pay Later services, while simultaneously offering their merchants a seamless checkout experience with fewer risks.
Merchants: Merchants benefit from boosted sales due to higher cart conversion while Sezzle absorbs all the risk including: fraud, chargebacks, and repayment.
End Users: Consumers benefit from expanded purchasing power and financial convenience. This inclusive solution also caters to underbanked individuals who may lack access to similar financial services.
Sezzle is dedicated to revolutionizing the way people pay and we are excited to partner with JustiFi, because it allows us to extend our reach and enable additional platforms to offer our flexible payment options, said Charlie Youakim, CEO of Sezzle. Merchants on JustiFis partner platforms will be eligible for pre-approval by Sezzle, accelerating activation and reaching millions of new customers. Together, we are shaping the future of online payments and fintech."
By providing cutting-edge BNPL solutions to SaaS platforms, JustiFi and Sezzle are reshaping the future of online payments. This collaboration underscores their commitment to enhancing the financial experience for their clients and end users, propelling the industry forward into a new era of convenience and accessibility.
JustiFi, the fintech platform for platforms, enables software companies to monetize white-label fintech products like embedded payments, Buy Now, Pay Later, lending, and insurance faster than ever before. As a registered payment facilitator, JustiFi provides world-class customer support and helps platforms deliver seamless fintech experiences to their end users.
About Sezzle Inc.
Sezzle is a fintech company on a mission to financially empower the next generation. Sezzles payment platform increases the purchasing power for millions of consumers by offering a suite of financing solutions at online stores and in-store locations. When consumers apply, approval decisions are instant, and their credit scores are not impacted, unless the consumer elects to opt-in to a credit building feature, called Sezzle Up.
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