YouTube TV will become the most recent subscription service to drop support for Apple’s in-application billing system. CNET reports that beginning in March, YouTube TV will never again support charging via Apple and that clients should switch their billing settings before at that point.
As per YouTube, subscribers who right now pay for YouTube TV via an App Store in-application buy will have their accounts automatically canceled on the first billing date after March 13. Those subscribers will have until that day to set up a new form of payment.
In an announcement, YouTube said that Apple “continues to be an important partner,” however it didn’t broadly expound on the reasoning behind this change.
“YouTube TV no longer supports in-app purchases on iOS,” a YouTube spokeswoman said in a statement. “Apple continues to be an important partner for YouTube, and our users can still enjoy their favorite content across iOS devices.”
YouTube TV is the most recent subscription service to move away from Apple billing. It’s likewise adopting a more aggressive strategy than others by forcing existing clients to switch their billing settings or hazard having their subscriptions canceled. For example, Netflix ditched in-application subscription billing on iOS a year ago, yet just for new clients.
More organizations are becoming doubtful of Apple’s income sharing through the App Store. Apple charges a 30% fee in the first year of a subscription billed through the App Store, however that fee drops to 15% after that first year. By moving all clients off of App Store billing, YouTube will never again need to share YouTube TV income — which is likely unbeneficial or running on razor-thin margins — with Apple.