Groomit evolves into a one-stop destination for pet parents, bringing together in-home, mobile, and salon grooming under a single platform. What started in 2017 as a simple idea to make pet grooming easier has now grown into something much bigger.
United States, 21st May 2026 — Groomit launched with a mission to transform how pet parents book grooming services. At a time when booking pet grooming often meant making phone calls, waiting for callbacks, and dealing with uncertain scheduling, Groomit introduced a more convenient way to connect customers with trusted in-home pet grooming.
Then consumer behavior changed.
Following COVID, demand for convenience accelerated and Groomit expanded into mobile grooming. What began as testing quickly evolved into one of the company’s fastest-growing services.
Today, Groomit operates across 18 states with close to 100 grooming vans on its platform and is working toward a long-term vision of scaling to more than 1,000 vans nationwide.
But throughout that journey, Groomit discovered something important.
The company found that customers were not only looking for someone to come to their homes. They wanted convenience in booking.
Many pet parents love the comfort of in-home and mobile services. Others simply want an easy and trusted way to instantly book a nearby grooming salon without paying a premium for travel convenience.
That insight led Groomit to its next chapter.
Today, Groomit officially announced the launch of salon booking across its platform.
For the first time, customers can choose how they want their pet groomed:
- In-home grooming
- Mobile grooming
- Trusted local salon grooming
All through one platform.
The expansion creates an entirely new opportunity for pet parents seeking flexibility. Consumers who prefer visiting a salon can now enjoy the same convenience of online booking while paying little to no premium over traditional salon pricing.
For salon owners, the opportunity may be even larger.
Across the country, independent grooming businesses frequently experience underutilized appointment capacity and unfilled hours. Groomit’s platform is designed to help connect these businesses with demand from its growing customer base.
With more than 300,000 registered customers and over 6,000 groomers having applied to join the platform, Groomit gives salons access to a large and growing audience while helping increase appointment volume.
“We’re not trying to replace local salons. We’re helping empower them.”
“Independent salon owners are the backbone of this industry. Over the years, we learned that customers want options. Some want the luxury of in-home service. Some prefer mobile grooming. Others simply want an easier way to find and instantly book a trusted neighborhood salon. Our goal is simple: make pet grooming easier for everyone.”
— Sohel Kapadia, Co-Founder, Groomit
Groomit’s selective approach remains unchanged. The company has built one of the strongest reputations in the category with more than 45,000 five-star reviews and continues to maintain a highly selective onboarding process for both groomers and salon partners to ensure quality and consistency across the platform.
The United States pet grooming industry continues to expand rapidly, with tens of thousands of independent grooming businesses serving pet owners nationwide. Groomit plans to onboard between 1,000 and 3,000 independent salons over the next 12 to 15 months, beginning with local business owners across the country.
For Groomit, this launch is about more than adding salons. It represents the next step toward building a complete pet grooming ecosystem where customers no longer need to search multiple websites, make phone calls, or navigate disconnected experiences.
Whether a pet parent wants a groomer at home, a mobile salon outside their door, or a trusted neighborhood grooming shop, Groomit aims to become the single destination for every grooming need.
One platform. Every grooming option. And for Groomit, this is only the beginning.
About Groomit
Groomit is a pet grooming technology platform serving customers across 18 states through in-home, mobile, and salon grooming services. With over 300,000 registered customers and more than 45,000 five-star reviews, Groomit is building the future of pet grooming by making booking easier, faster, and more accessible nationwide.
Media Contact
Organization: Groomit
Contact Person: Lars Rissmann
Website: https://www.groomit.me/
Email: Send Email
Country:United States
Release id:45315
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